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OpenAI asks consultants to assist it push Frontier • The Register

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February 25, 2026
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OpenAI has managed to make a reputation for itself with ChatGPT. But when it needs its new enterprise AI product Frontier to succeed, it is going to need assistance. Based on an analyst, the corporate is wise to associate with the world’s largest consultants to push Frontier, which might create and management role-based AI brokers all through a corporation.

“For OpenAI to do that alone with out the assistance of consulting corporations can be a tough and a time-consuming course of,” Forrester senior analyst Akshara Naik Lopez advised The Register. “So I believe it was the appropriate name to scale the adoption of their Frontier platform globally for big companies. Moreover, quite a lot of these corporations carry different greatest practices and experience in areas resembling cybersecurity companies, information companies, sovereignty setup companies and so forth. These may also be more and more wanted if Frontier is to realize excessive adoption numbers.”

OpenAI says Frontier – which was launched earlier this month – builds, deploys, and manages AI brokers that may do actual work.

“Frontier provides brokers the identical abilities individuals have to succeed at work: shared context, onboarding, hands-on studying with suggestions, and clear permissions and bounds,” OpenAI wrote on Feb. 5. “That’s how groups transfer past remoted use instances to AI coworkers that work throughout the enterprise.”

Among the many first to strive it had been HP, Intuit, Oracle, State Farm, and Uber, whereas Cisco and T-Cell are piloting Frontier.

Now, OpenAI has joined up with Accenture, Boston Consulting Group, Capgemini, and McKinsey in a partnership known as Frontier Alliance to promote and set up the brand new agent platform.

Every one of many companions will create a devoted group that will likely be licensed on OpenAI know-how, based on the GPT-maker’s assertion. OpenAI will assist them with technical sources, roadmap perception, and entry to its product and analysis groups.

Naik Lopez stated every of the 4 companions has a deep bench for technique, consulting, know-how integration, and product rollout which is what OpenAI wants if it will achieve success in promoting Frontier to enterprise clients.

“To get adoption and traction of this platform with giant scale enterprises globally, [OpenAI] can’t do that alone,” Naik Lopez stated. “That is the place these consultancies are available in. They perceive these organizations, their processes, their advanced operations, the competencies and abilities wanted throughout the labor power to run these organizations. So these consultancies are in the appropriate spot to assist giant group mobilize utilization of platform resembling Frontier.”

Naik Lopez stated that, whereas AI coworkers have been talked about “conceptually,” few have delivered for big enterprise. That can also be pressuring OpenAI to seek out extra buddies within the enterprise to steer its product to a mushy touchdown.

“What drives enterprise adoption is not only the power to construct an AI agent. With out a correct construction to usher in all the method context, abilities, competencies from numerous functions, potential to deal with agent safety and governance, potential to measure its efficiency – it’s simply an agent,” Naik Lopez stated. “All these are essential for it to be ‘enterprise prepared.’ No tech chief price their weight will let an AI agent orchestrate and execute throughout a number of techniques, with out correct potential to handle and govern it and measure its efficiency and enhance it over time to drive effectivity.”

She expects to see extra companions past the primary 4 techniques integrators and consultants if OpenAI hopes to scale it to enterprise clients worldwide.

“I might not be shocked if, sooner or later, these companions will grow to be resellers of Frontier platforms – however that’s wanting means out sooner or later,” Naik Lopez stated. “Primarily it will act similar to how conventional mega-vendors like Oracle and SAP scale globally – they don’t do it alone. Their success has been attributable to a really heavy partner-driven ecosystem. That’s what drives scale globally.”

OpenAI might use a win. Anthropic’s Claude Code has received headlines and raving plaudits for its prompt-driven coding efficacy. The Home of Altman has answered again with its personal coding mannequin, Codex, however has additionally began testing ads on its free fashions. That comes even because it faces stress from bigger opponents like Google’s Gemini and Microsoft which, after backing OpenAI for years, is now working by itself giant language fashions.

Since mid-January, OpenAI has additionally been within the midst of an enormous fundraising marketing campaign that has valued the corporate as excessive as $850 billion as it’s seeks $100 billion in investments to gasoline the buildout of the huge infrasructure required to ship AI merchandise at scale. It has received early buy-in from Amazon, Nvidia, Softbank and Microsoft, based on Bloomberg. ®

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OpenAI has managed to make a reputation for itself with ChatGPT. But when it needs its new enterprise AI product Frontier to succeed, it is going to need assistance. Based on an analyst, the corporate is wise to associate with the world’s largest consultants to push Frontier, which might create and management role-based AI brokers all through a corporation.

“For OpenAI to do that alone with out the assistance of consulting corporations can be a tough and a time-consuming course of,” Forrester senior analyst Akshara Naik Lopez advised The Register. “So I believe it was the appropriate name to scale the adoption of their Frontier platform globally for big companies. Moreover, quite a lot of these corporations carry different greatest practices and experience in areas resembling cybersecurity companies, information companies, sovereignty setup companies and so forth. These may also be more and more wanted if Frontier is to realize excessive adoption numbers.”

OpenAI says Frontier – which was launched earlier this month – builds, deploys, and manages AI brokers that may do actual work.

“Frontier provides brokers the identical abilities individuals have to succeed at work: shared context, onboarding, hands-on studying with suggestions, and clear permissions and bounds,” OpenAI wrote on Feb. 5. “That’s how groups transfer past remoted use instances to AI coworkers that work throughout the enterprise.”

Among the many first to strive it had been HP, Intuit, Oracle, State Farm, and Uber, whereas Cisco and T-Cell are piloting Frontier.

Now, OpenAI has joined up with Accenture, Boston Consulting Group, Capgemini, and McKinsey in a partnership known as Frontier Alliance to promote and set up the brand new agent platform.

Every one of many companions will create a devoted group that will likely be licensed on OpenAI know-how, based on the GPT-maker’s assertion. OpenAI will assist them with technical sources, roadmap perception, and entry to its product and analysis groups.

Naik Lopez stated every of the 4 companions has a deep bench for technique, consulting, know-how integration, and product rollout which is what OpenAI wants if it will achieve success in promoting Frontier to enterprise clients.

“To get adoption and traction of this platform with giant scale enterprises globally, [OpenAI] can’t do that alone,” Naik Lopez stated. “That is the place these consultancies are available in. They perceive these organizations, their processes, their advanced operations, the competencies and abilities wanted throughout the labor power to run these organizations. So these consultancies are in the appropriate spot to assist giant group mobilize utilization of platform resembling Frontier.”

Naik Lopez stated that, whereas AI coworkers have been talked about “conceptually,” few have delivered for big enterprise. That can also be pressuring OpenAI to seek out extra buddies within the enterprise to steer its product to a mushy touchdown.

“What drives enterprise adoption is not only the power to construct an AI agent. With out a correct construction to usher in all the method context, abilities, competencies from numerous functions, potential to deal with agent safety and governance, potential to measure its efficiency – it’s simply an agent,” Naik Lopez stated. “All these are essential for it to be ‘enterprise prepared.’ No tech chief price their weight will let an AI agent orchestrate and execute throughout a number of techniques, with out correct potential to handle and govern it and measure its efficiency and enhance it over time to drive effectivity.”

She expects to see extra companions past the primary 4 techniques integrators and consultants if OpenAI hopes to scale it to enterprise clients worldwide.

“I might not be shocked if, sooner or later, these companions will grow to be resellers of Frontier platforms – however that’s wanting means out sooner or later,” Naik Lopez stated. “Primarily it will act similar to how conventional mega-vendors like Oracle and SAP scale globally – they don’t do it alone. Their success has been attributable to a really heavy partner-driven ecosystem. That’s what drives scale globally.”

OpenAI might use a win. Anthropic’s Claude Code has received headlines and raving plaudits for its prompt-driven coding efficacy. The Home of Altman has answered again with its personal coding mannequin, Codex, however has additionally began testing ads on its free fashions. That comes even because it faces stress from bigger opponents like Google’s Gemini and Microsoft which, after backing OpenAI for years, is now working by itself giant language fashions.

Since mid-January, OpenAI has additionally been within the midst of an enormous fundraising marketing campaign that has valued the corporate as excessive as $850 billion as it’s seeks $100 billion in investments to gasoline the buildout of the huge infrasructure required to ship AI merchandise at scale. It has received early buy-in from Amazon, Nvidia, Softbank and Microsoft, based on Bloomberg. ®

Tags: asksconsultantsFrontierOpenAiPushRegister

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