We’re excited to announce the renewal of our long-term partnership with Atlassian Williams F1 Crew, marking continued collaboration between two manufacturers targeted on innovation, efficiency, and fan engagement.
We first joined Williams as Official Crypto and Web3 Accomplice in 2023. Since then, our partnership has targeted on utilizing crypto and Web3 know-how to carry followers nearer to the group in significant and interesting methods.
Fan-first activations on and off the monitor
Collectively, we now have delivered among the most participating fan activations on the System 1 grid. These embrace the Grid Cross digital collectible program, which unlocks unique perks and rewards for registered Williams followers, and Kraken’s function as Presenting Accomplice of Williams Fan Zones world wide.
By way of Fan Zones, supporters can meet drivers, expertise race simulators, and see System 1 automobiles up shut without having to attend race weekend.
Since 2023, Kraken has additionally put the design of its rear wing branding into the arms of followers by annual Rear Wing Takeovers. Highlights embrace the 2025 memecoin showdown that noticed Pengu featured on the automotive in Singapore.
From 2026 onward, Kraken will transfer to a brand new place on the automotive, taking pleasure of place at the vanguard of the FW48 with hanging branding on the entrance wing.
Constructing momentum towards the longer term
Looking forward to 2026, the partnership will proceed to construct on this momentum with an expanded world Fan Zone presence and thru crypto and Web3 collaborations. This work helps our mission to speed up the adoption of crypto whereas deepening fan engagement inside System 1.
Our renewal makes us the most recent world model to commit long run to Atlassian Williams F1 Crew, because the group builds a status for enduring industrial partnerships that help transformation each on and off the monitor. Over the previous two seasons, Williams has introduced main renewals or extensions with main world manufacturers together with Duracell, Gulf Oil Worldwide, VAST Information, and Keeper Safety.
James Vowles, Atlassian Williams F1 Crew Principal: “It’s unbelievable that Kraken has chosen to resume its partnership with Atlassian Williams F1 Crew. Kraken has been instrumental in serving to Williams carry our passionate followers nearer to the group, and Kraken’s long-term help for our mission to return to the entrance of the grid provides us additional momentum as we enter System 1’s new laws period.”
Mayur Gupta, Kraken Chief Development & Advertising and marketing Officer: “We first partnered with Atlassian Williams F1 Crew in 2023, and as we now enter our fourth yr collectively, the partnership has turn out to be an vital touchpoint in our shared success throughout our respective industries. Kraken has grown and developed considerably for the reason that partnership started, mirroring Williams’ achievements on the monitor.
At its core, this partnership is constructed on a shared perception that technical excellence and high-performance techniques in service of the mission are the keys to success. Simply as System 1 requires engineering the best foundations to compete on the highest stage, Kraken is targeted on constructing a safe, resilient, and scalable infrastructure to allow the way forward for open finance.
Collectively, Kraken and Williams share the identical mindset: investing within the fundamentals, constantly enhancing efficiency, and striving for perfection. This shared method lays the groundwork for achievement and permits Kraken’s shoppers and Williams’ drivers to win.”
We’re excited to announce the renewal of our long-term partnership with Atlassian Williams F1 Crew, marking continued collaboration between two manufacturers targeted on innovation, efficiency, and fan engagement.
We first joined Williams as Official Crypto and Web3 Accomplice in 2023. Since then, our partnership has targeted on utilizing crypto and Web3 know-how to carry followers nearer to the group in significant and interesting methods.
Fan-first activations on and off the monitor
Collectively, we now have delivered among the most participating fan activations on the System 1 grid. These embrace the Grid Cross digital collectible program, which unlocks unique perks and rewards for registered Williams followers, and Kraken’s function as Presenting Accomplice of Williams Fan Zones world wide.
By way of Fan Zones, supporters can meet drivers, expertise race simulators, and see System 1 automobiles up shut without having to attend race weekend.
Since 2023, Kraken has additionally put the design of its rear wing branding into the arms of followers by annual Rear Wing Takeovers. Highlights embrace the 2025 memecoin showdown that noticed Pengu featured on the automotive in Singapore.
From 2026 onward, Kraken will transfer to a brand new place on the automotive, taking pleasure of place at the vanguard of the FW48 with hanging branding on the entrance wing.
Constructing momentum towards the longer term
Looking forward to 2026, the partnership will proceed to construct on this momentum with an expanded world Fan Zone presence and thru crypto and Web3 collaborations. This work helps our mission to speed up the adoption of crypto whereas deepening fan engagement inside System 1.
Our renewal makes us the most recent world model to commit long run to Atlassian Williams F1 Crew, because the group builds a status for enduring industrial partnerships that help transformation each on and off the monitor. Over the previous two seasons, Williams has introduced main renewals or extensions with main world manufacturers together with Duracell, Gulf Oil Worldwide, VAST Information, and Keeper Safety.
James Vowles, Atlassian Williams F1 Crew Principal: “It’s unbelievable that Kraken has chosen to resume its partnership with Atlassian Williams F1 Crew. Kraken has been instrumental in serving to Williams carry our passionate followers nearer to the group, and Kraken’s long-term help for our mission to return to the entrance of the grid provides us additional momentum as we enter System 1’s new laws period.”
Mayur Gupta, Kraken Chief Development & Advertising and marketing Officer: “We first partnered with Atlassian Williams F1 Crew in 2023, and as we now enter our fourth yr collectively, the partnership has turn out to be an vital touchpoint in our shared success throughout our respective industries. Kraken has grown and developed considerably for the reason that partnership started, mirroring Williams’ achievements on the monitor.
At its core, this partnership is constructed on a shared perception that technical excellence and high-performance techniques in service of the mission are the keys to success. Simply as System 1 requires engineering the best foundations to compete on the highest stage, Kraken is targeted on constructing a safe, resilient, and scalable infrastructure to allow the way forward for open finance.
Collectively, Kraken and Williams share the identical mindset: investing within the fundamentals, constantly enhancing efficiency, and striving for perfection. This shared method lays the groundwork for achievement and permits Kraken’s shoppers and Williams’ drivers to win.”
