months on a Machine Studying challenge, solely to find you by no means outlined the “right” downside firstly? If that’s the case, or even when not, and you’re solely beginning with the info science or AI area, welcome to my first Ivory Tower Be aware, the place I’ll tackle this matter.
The time period “Ivory Tower” is a metaphor for a scenario wherein somebody is remoted from the sensible realities of on a regular basis life. In academia, the time period usually refers to researchers who have interaction deeply in theoretical pursuits and stay distant from the realities that practitioners face exterior academia.
As a former researcher, I wrote a quick sequence of posts from my previous Ivory Tower notes — the notes earlier than the LLM period.
Scary, I do know. I’m penning this to handle expectations and the query, “Why ever did you do issues this manner?” — “As a result of no LLM instructed me methods to do in any other case 10+ years in the past.”
That’s why my notes comprise “legacy” subjects akin to information mining, machine studying, multi-criteria decision-making, and (generally) human interactions, airplanes ✈️ and artwork.
Nonetheless, every time there is a chance, I’ll map my “previous” data to generative AI advances and clarify how I utilized it to datasets past the Ivory Tower.
Welcome to submit #1…
How each Machine Studying and AI journey begins
— It begins with an issue.
For you, that is often “the” downside as a result of you should stay with it for months or, within the case of analysis, years.
With “the” downside, I’m addressing the enterprise downside you don’t totally perceive or know methods to resolve at first.
A fair worse state of affairs is whenever you assume you totally perceive and know methods to resolve it shortly. This then creates solely extra issues which are once more solely yours to unravel. However extra about this within the upcoming sections.
So, what’s “the” downside about?
Causa: It’s principally about not managing or leveraging sources correctly — workforce, tools, cash, or time.
Ratio: It’s often about producing enterprise worth, which might span from improved accuracy, elevated productiveness, price financial savings, income positive aspects, quicker response, resolution, planning, supply or turnaround instances.
Veritas: It’s at all times about discovering an answer that depends and is hidden someplace within the present dataset.
Or, multiple dataset that somebody labelled as “the one”, and that’s ready so that you can resolve the downside. As a result of datasets comply with and are created from technical or enterprise course of logs, “there needs to be an answer mendacity someplace inside them.”
Ah, if solely it had been really easy.
Avoiding a unique chain of thought once more, the purpose is you’ll need to:
1 — Perceive the issue totally,
2 — If not given, discover the dataset “behind” it, and
3 — Create a technique to get to the answer that can generate enterprise worth from it.
On this path, you may be tracked and measured, and time won’t be in your aspect to ship the answer that can resolve “the universe equation.”
That’s why you’ll need to method the issue methodologically, drill all the way down to smaller issues first, and focus totally on them as a result of they’re the foundation reason behind the general downside.
That’s why it’s good to discover ways to…
Suppose like a Information Scientist.
Returning to the issue itself, let’s think about that you’re a vacationer misplaced someplace within the massive museum, and also you wish to determine the place you’re. What you do subsequent is stroll to the closest data map on the ground, which can present your present location.
At this second, in entrance of you, you see one thing like this:

The subsequent factor you would possibly inform your self is, “I wish to get to Frida Kahlo’s portray.” (Be aware: These are the insights you wish to get.)
As a result of your purpose is to see this one portray that introduced you miles away from your property and now sits two flooring beneath, you head straight to the second flooring. Beforehand, you memorized the shortest path to achieve your purpose. (Be aware: That is the preliminary information assortment and discovery part.)
Nevertheless, alongside the way in which, you bump into some obstacles — the elevator is shut down for renovation, so it’s a must to use the steps. The museum work had been reordered simply two days in the past, and the data plans didn’t replicate the modifications, so the trail you had in thoughts to get to the portray will not be correct.
Then you end up wandering across the third flooring already, asking quietly once more, “How do I get out of this labyrinth and get to my portray quicker?”
Whilst you don’t know the reply, you ask the museum workers on the third flooring that can assist you out, and also you begin amassing the brand new information to get the right path to your portray. (Be aware: It is a new information assortment and discovery part.)
Nonetheless, when you get to the second flooring, you get misplaced once more, however what you do subsequent is begin noticing a sample in how the work have been ordered chronologically and thematically to group the artists whose kinds overlap, thus supplying you with a sign of the place to go to seek out your portray. (Be aware: It is a modelling part overlapped with the enrichment part from the dataset you collected throughout college days — your artwork data.)
Lastly, after adapting the sample evaluation and recalling the collected inputs on the museum route, you arrive in entrance of the portray you had been planning to see since reserving your flight a couple of months in the past.
What I described now could be the way you method information science and, these days, generative AI issues. You at all times begin with the top purpose in thoughts and ask your self:
“What’s the anticipated consequence I would like or must get from this?”
You then begin planning from this query backwards. The instance above began with requesting holidays, reserving flights, arranging lodging, touring to a vacation spot, shopping for museum tickets, wandering round in a museum, after which seeing the portray you’ve been studying about for ages.
After all, there may be extra to it, and this course of must be approached in another way if you should resolve another person’s downside, which is a little more complicated than finding the portray within the museum.
On this case, it’s a must to…
Ask the “good” questions.
To do that, let’s outline what a good query means [1]:
A good information science query should be concrete, tractable, and answerable. Your query works effectively if it naturally factors to a possible method on your challenge. In case your query is too imprecise to recommend what information you want, it received’t successfully information your work.
Formulating good questions retains you on observe so that you don’t get misplaced within the information that must be used to get to the precise downside resolution, otherwise you don’t find yourself fixing the incorrect downside.
Going into extra element, good questions will assist establish gaps in reasoning, keep away from defective premises, and create various eventualities in case issues do go south (which nearly at all times occurs)👇🏼.

From the above-presented diagram, you perceive how good questions, at first, must help concrete assumptions. This implies they should be formulated in a method that your premises are clear and guarantee they are often examined with out mixing up information with opinions.
Good questions produce solutions that transfer you nearer to your purpose, whether or not by way of confirming hypotheses, offering new insights, or eliminating incorrect paths. They’re measurable, and with this, they hook up with challenge targets as a result of they’re formulated with consideration of what’s potential, priceless, and environment friendly [2].
Good questions are answerable with obtainable information, contemplating present information relevance and limitations.
Final however not least, good questions anticipate obstacles. If one thing is definite in information science, that is the uncertainty, so having backup plans when issues don’t work as anticipated is vital to provide outcomes on your challenge.
Let’s exemplify this with one use case of an airline firm that has a problem with rising its fleet availability as a result of unplanned technical groundings (UTG).
These surprising upkeep occasions disrupt flights and value the corporate vital cash. Due to this, executives determined to react to the issue and name in a knowledge scientist (you) to assist them enhance plane availability.
Now, if this is able to be the primary information science activity you ever bought, you’ll perhaps begin an investigation by asking:
“How can we eradicate all unplanned upkeep occasions?”
You perceive how this query is an instance of the incorrect or “poor” one as a result of:
- It’s not real looking: It consists of each potential defect, each small and massive, into one inconceivable purpose of “zero operational interruptions”.
- It doesn’t maintain a measure of success: There’s no concrete metric to point out progress, and in case you’re not at zero, you’re at “failure.”
- It’s not data-driven: The query didn’t cowl which information is recorded earlier than delays happen, and the way the plane unavailability is measured and reported from it.
So, as an alternative of this imprecise query, you’ll most likely ask a set of focused questions:
- Which plane (sub)system is most important to flight disruptions?
(Concrete, particular, answerable) This query narrows down your scope, specializing in just one or two particular (sub) techniques affecting most delays. - What constitutes “essential downtime” from an operational perspective?
(Invaluable, ties to enterprise targets) If the airline (or regulatory physique) doesn’t outline what number of minutes of unscheduled downtime matter for schedule disruptions, you would possibly waste effort fixing much less pressing points. - Which information sources seize the foundation causes, and the way can we fuse them?
(Manageable, narrows the scope of the challenge additional) This clarifies which information sources one would wish to seek out the issue resolution.
With these sharper questions, you’ll drill all the way down to the actual downside:
- Not all delays weigh the identical in price or impression. The “right” information science downside is to foretell essential subsystem failures that result in operationally pricey interruptions so upkeep crews can prioritize them.
That’s why…
Defining the issue determines each step after.
It’s the muse upon which your information, modelling, and analysis phases are constructed 👇🏼.

It means you’re clarifying the challenge’s aims, constraints, and scope; you should articulate the last word purpose first and, aside from asking “What’s the anticipated consequence I would like or must get from this?”, ask as effectively:
What would success appear to be and the way can we measure it?
From there, drill all the way down to (potential) next-level questions that you simply (I) have realized from the Ivory Tower days:
— Historical past questions: “Has anybody tried to unravel this earlier than? What occurred? What continues to be lacking?”
— Context questions: “Who’s affected by this downside and the way? How are they partially resolving it now? Which sources, strategies, and instruments are they utilizing now, and might they nonetheless be reused within the new fashions?”
— Impression Questions: “What occurs if we don’t resolve this? What modifications if we do? Is there a worth we are able to create by default? How a lot will this method price?”
— Assumption Questions: “What are we taking with no consideration which may not be true (particularly relating to information and stakeholders’ concepts)?”
— ….
Then, do that within the loop and at all times “ask, ask once more, and don’t cease asking” questions so you possibly can drill down and perceive which information and evaluation are wanted and what the bottom downside is.
That is the evergreen data you possibly can apply these days, too, when deciding in case your downside is of a predictive or generative nature.
(Extra about this in another be aware the place I’ll clarify how problematic it’s making an attempt to unravel the issue with the fashions which have by no means seen — or have by no means been educated on — related issues earlier than.)
Now, going again to reminiscence lane…
I wish to add one vital be aware: I’ve realized from late nights within the Ivory Tower that no quantity of information or information science data can prevent in case you’re fixing the incorrect downside and making an attempt to get the answer (reply) from a query that was merely incorrect and imprecise.
When you will have an issue available, don’t rush into assumptions or constructing the fashions with out understanding what you should do (Festina lente).
As well as, put together your self for surprising conditions and do a correct investigation along with your stakeholders and area consultants as a result of their persistence shall be restricted, too.
With this, I wish to say that the “actual artwork” of being profitable in information initiatives is figuring out exactly what the issue is, determining if it may be solved within the first place, after which developing with the “how” half.
You get there by studying to ask good questions.
If I got one hour to avoid wasting the planet, I might spend 59 minutes defining the issue and one minute fixing it.
Thanks for studying, and keep tuned for the subsequent Ivory Tower be aware.
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References:
[1] DS4Humans, Backwards Design, accessed: April fifth 2025, https://ds4humans.com/40_in_practice/05_backwards_design.html#defining-a-good-question
[2] Godsey, B. (2017), Suppose Like a Information Scientist: Deal with the info science course of step-by-step, Manning Publications.