March 18, 2025, SAN FRANCISCO –Author, a generative AI platform for the enterprise, at the moment introduced the discharge of its 2025 AI Survey: “Generative AI Adoption within the Enterprise.” The research, carried out in partnership with impartial analysis agency Office Intelligence, is meant to supply a lens into the experiences of data staff and C-suite executives actively utilizing AI within the office.
The report examines the obstacles leaders are dealing with as they implement generative AI inside their organizations, together with inner energy struggles, poor ROI, underperforming instruments, and clashing views amongst executives and workers. In reality, 72 p.c of the C-suite say their firm has confronted at the very least one problem on their journey to generative AI adoption.
Regardless of these challenges, the overwhelming majority of staff and executives actively utilizing AI say they’ve benefited from generative AI instruments, and at the very least 9 out of 10 are optimistic about their firm’s strategy to generative AI. Moreover, amongst workers utilizing AI, 77 p.c are AI champions or have the potential to develop into AI champions. With this in thoughts, the survey additionally explored methods to strengthen the AI adoption course of, which 95 p.c of the C-suite admit their firm wants to enhance.
Key findings round AI adoption obstacles:
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Energy struggles and poor inner alignment: Round 2 out of three executives say generative AI adoption has led to stress and division inside their firm, and 42 p.c say that is tearing their firm aside. Greater than 1 out of three executives say generative AI adoption has been an enormous disappointment.
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Friction between IT and enterprise leaders: Two-thirds of the C-suite say there was stress between IT groups and different traces of enterprise, and 71 p.c of the C-suite admit AI purposes are being created in a silo inside their group.
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Lack of ROI and poor-quality instruments: 73 p.c of firms are investing at the very least $1 million every year in generative AI expertise, however solely round one third have seen vital ROI. In the meantime, over a 3rd of workers (35 p.c) are paying out-of-pocket for the generative AI instruments they use as a result of their employer doesn’t present the instruments they need.
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Worker retaliation: For causes starting from fears about AI to issues concerning the high quality of AI instruments, 31 p.c of workers — together with 41 p.c of Gen Z — admit they’re sabotaging their firm’s AI technique, for instance by refusing to make use of AI instruments or outputs.
Key findings round enhancing AI adoption:
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Larger funding leads to higher ROI: On the subject of efficiently adopting generative AI, there’s a 40 percentage-point hole between firms who make investments essentially the most and people who make investments the least.
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Activating AI champions is essential: Amongst workers utilizing AI, 77 p.c are both AI champions or have the potential to develop into AI champions. These staff have embraced AI and might add immense worth by serving to develop AI options. In reality, almost all (98 p.c) AI champions have both already helped construct AI instruments for his or her firm or want to accomplish that, and 94 p.c have seen a profession profit.
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A corporation-wide technique wins: Placing a transparent organization-wide strategy in place is the primary driver of efficiently adopting and implementing AI. At firms that should not have a proper AI technique, simply 37 p.c of executives say they’ve been very profitable at adopting and implementing AI, versus 80 p.c at firms that do have a technique.
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Choosing the appropriate AI vendor is essential: 98 p.c of the C-suite really feel distributors ought to assist form the imaginative and prescient for AI at work. But 94 p.c report that they’re not fully glad with the distributors they use, noting quite a lot of methods during which distributors may very well be offering extra assist.
“Generative AI holds transformative potential for the enterprise, however it may well additionally create deep rifts inside organizations that depend on a patchwork of level options or IT-built purposes developed in a silo,” mentioned Might Habib, CEO & Co-Founder, Author. “At Author, we’re guaranteeing AI is a catalyst for progress, not a supply of battle, by uniting IT groups, enterprise leaders, and champions in a single collaborative AI platform and offering a strategic roadmap for fulfillment. The long run belongs to the enterprises that may flip AI enthusiasm into enterprise reinvention.”
“The businesses who will lead within the subsequent period of AI adoption are those placing the appropriate processes and techniques in place at the moment,” mentioned Dan Schawbel, Managing Companion, Office Intelligence. “They’re prioritizing their change administration efforts, cultivating assist for AI amongst their folks, and guaranteeing they’re making the appropriate funding in AI instruments. Above all, they’re fastidiously assessing AI distributors, recognizing that the appropriate vendor is essential to unlocking the total potential of AI inside their enterprise.”
“AI transformation is in the end about folks,” mentioned Alexis McBride, Vice President of Buyer Success, Author. “Over 4 years serving to tons of of the world’s main enterprises scale AI, now we have developed a blueprint for adoption that begins by uniting organizations round a standard imaginative and prescient. This give attention to human-centered options delivers dramatically stronger ROI, with workers who use Author at work twice as prone to champion AI initiatives.”
To view the total findings, obtain Author’s Generative AI Adoption within the Enterprise report.
Methodology: Analysis findings are primarily based on a survey carried out between November 29 to December 24, 2024. The survey included 1,600 data staff throughout the U.S., together with 800 C-suite executives and 800 workers. Staff had been required to be utilizing generative AI instruments at work, and executives had been required to be working at an organization that allows using these instruments. The businesses concerned within the survey had been enterprise organizations with between 100 to over 10,000 workers. These firms spanned industries together with: expertise, monetary companies, retail and client items, and healthcare, prescription drugs, and life sciences.
